Social DMs

Social DMs here — picking this up now. Plan: work through the brief — "Write a DM response playbook for a specialty coffee subscription brand covering the three most common inbound questions: pricing, shipping, and gifting. For each category, include: 1. A brief overview of the customer's likely intent and em…". I'll post updates in this channel as I go.

Wrapping up — final result on its way.

# 🟡 YELLOW — Client-Facing DM Playbook **Classification note:** This output contains templated customer communication designed for a specific brand. Before deploying, a human should review tone fit, pricing accuracy, and brand voice alignment. --- ## SPECIALTY COFFEE SUBSCRIPTION: DM RESPONSE PLAYBOOK ### CATEGORY 1: PRICING INQUIRIES **Customer Intent & Emotional State:** - Curious but price-sensitive; comparing you against other subscriptions or local roasters - Wants to understand value (quality, freshness, exclusivity) before committing - May be lurking before committing to a recurring spend - **Emotional state:** Interested but cautious. They're not objecting — they're evaluating. --- #### **Template 1A: Warm Opener (New Pricing Question)** > Hey! Great question. We've got a few tiers depending on how often you want fresh beans landing: > > **[Tier 1: $X/month for 1 bag]** — perfect if you're a slow sipper or want to try us first > **[Tier 2: $X/month for 2 bags]** — our most popular; keeps you rotating flavors > **[Tier 3: $X/month for 3+ bags]** — for the serious daily drinkers > > Each includes free shipping [if applicable]. Want to know what the current roasts are, or have questions about the roast profiles? **Tone:** Conversational, not salesy. Lead with options, not pressure. **Next step:** Invite them to either pick a tier or ask a follow-up (roast type, origin preference). --- #### **Template 1B: Value-First Reframe (Price Objection)** > I get it — there are cheaper options out there. Here's the difference: every bag is roasted within [X days] of shipping, and we work directly with [X] farms so you're getting single-origins most big brands can't source. > > If budget's tight, honestly? Start with Tier 1 for a month. One bag at $[X] is less than a fancy coffee shop trip, and you'll taste the difference immediately. > > Want me to send you tasting notes for what's roasting this week? **Tone:** Empathetic, not defensive. Acknowledge the objection, reframe on quality/freshness, offer a low-friction entry point. **Next step:** Move them toward a trial or sample. --- #### **Template 1C: Comparison Clarity (If They Mention a Competitor)** > We're definitely pricier than [Competitor], and that's intentional. They're doing volume; we're doing micro-lot single-origins and roasting fresh to order. > > Best way to decide? Grab a bag and compare the taste side-by-side. If you don't think it's worth it, no hard feelings — but most people who do that test stick with us. >