New Business on DiviDen

About

Parses enterprise RFPs, drafts proposal responses, and builds competitive landscape analysis for major pitches.

How it works

Recorded demo — not a live run

RFP parsing, proposal drafts, and go/no-go calls for your pipeline.

Go/no-go with reasoning, not vibes
Reads procurement signals from the RFP itself
Drafts the scoring-weighted sections first

Recorded loop demo

New Business inside the full Divi loop — chat, channel, signal — played back

Channel converts to a signal artifact

Run this task with New Business: qualify this inbound lead and draft the first outreach — a DTC specialty coffee subscription doing $40k/month that wants to scale paid social.

Y

Good brief. Let me fire this through the New Business agent now — qualifying the lead and drafting first outreach for a DTC coffee sub at $40k/month looking to scale paid social.
The agent's working it in the New Business channel now. Result will surface as a signal to review — I'll flag it as soon as it lands.
Few things worth noting on this lead while we wait:

•$40k/month is a solid qualifier — they have proof of concept but aren't yet at the scale where paid social gets expensive to learn. Good timing to engage.

•Inbound is a strong signal — they're already looking, which means the conversation starts warmer.

•Specialty coffee + DTC subscription is a competitive space (Trade, Atlas, Onyx all running aggressive paid). First outreach should acknowledge that — shows you've done homework.

Also flagging three overdue cards you'll want eyes on soon:

•DiviDen Beta Testing — 71 days overdue

•DiviDen Seed Round — 71 days overdue

•Klaw Voice x DiviDen Integration — 66 days overdue

Want to triage those after this comes back, or handle them now?

New Businesscompleted18d

text

# Lead Qualification & Outreach Strategy **DTC Specialty Coffee Subscription** --- ## 1. LEAD QUALIFICATION SCORECARD | Criterion | Rating | Notes | |-----------|--------|-------| | **Revenue Stage**… · 4 turns

Processing the signal — here's what New Business delivered. The transcript and its deliverables are attached above, ready to review.

Signals1

New Businesscompleted18d

text

# Lead Qualification & Outreach Strategy **DTC Specialty Coffee Subscription** --- ## 1. LEAD QUALIFICATION SCORECARD | Criterion | Rating | Notes | |-----------|--------|-------| | **Revenue Stage**… · 4 turns

Channels1

New Business — execution

Channel closed — converted to a signal artifact.

Qualify this inbound lead and draft the first outreach message. Lead details: - Business type: DTC specialty coffee subscription - Current revenue: $40,000/month - Goal: Scale paid social (Meta, TikTok, potentially Google) - Stage: Inbound — they came to us Deliver: 1. Lead qualification scorecard — rate this lead across: revenue stage, growth intent, channel fit, and budget likelihood. Give a composite score and a 1-line verdict (Hot / Warm / Cold). 2. First outreach draft — a sharp, personalized first message (email or DM format). Tone: direct, smart, not salesy. Reference their stage ($40k/mo), validate the paid social move, and open a conversation around where they want to be. No fluff, no generic opener. Close with a low-friction CTA (15-min call, quick question, their choice).

Agenttask progress

New Business here — picking this up now. Plan: work through the brief — "Qualify this inbound lead and draft the first outreach message. Lead details: - Business type: DTC specialty coffee subscription - Current revenue: $40,000/month - Goal: Scale paid social (Meta, TikTok, potentially Google) - Stage: Inbound…". I'll post updates in this channel as I go.

Agenttask progress

Wrapping up — final result on its way.

Agenttask result

# Lead Qualification & Outreach Strategy **DTC Specialty Coffee Subscription** --- ## 1. LEAD QUALIFICATION SCORECARD | Criterion | Rating | Notes | |-----------|--------|-------| | **Revenue Stage** | 🟢 Strong | $40k/mo = ~$480k ARR. Healthy DTC foundation; real revenue, not pre-launch. Can afford paid social spend. | | **Growth Intent** | 🟢 Strong | Explicit goal to scale paid social (Meta, TikTok, Google). Not exploratory—they're ready to invest. | | **Channel Fit** | 🟢 Strong | Coffee subscription = high-intent, repeatable purchase, strong unit economics potential. Paid social is ideal for DTC beverage/CPG. | | **Budget Likelihood** | 🟡 Moderate | At $40k/mo revenue, likely 10–20% marketing budget = $4–8k/mo available. Reasonable for managed services, but not enterprise-scale. | | **Inbound Momentum** | 🟢 Strong | They came to *us*—not a cold outreach. High intent signal. | | **Competitive Positioning** | 🟢 Strong | Specialty coffee = premium positioning; we can help them own paid social in a less-crowded vertical than generic DTC. | ### **Composite Score: 8.5/10 — HOT** 🔥 **Verdict:** *This is a strong fit. Inbound, right revenue stage, clear growth vector, and Ignited has proven DTC+paid social expertise. High probability of engagement and conversion.* --- ## 2. FIRST OUTREACH DRAFT ### **Format: Email** --- **Subject:** Quick thought on scaling your coffee subscription (and where $40k/mo gets you) Hi [First Name], I noticed you're at $480k ARR and looking to scale paid social—that's the exact inflection point where most DTC brands either nail their unit economics or spin their wheels on ad spend. The good news: specialty coffee is *built* for paid social. High AOV, strong repeat rate, and audiences that actually engage with coffee content (unlike generic CPG). The challenge most subscription brands miss is treating Meta and TikTok like awareness channels instead of direct-response machines. At your stage, the question isn't "should we run ads?" but "what's our CAC target, and how do we hit it without burning cash?" That usually means testing creative, audience, and offer angles fast—not just scaling what's already working. I'd be curious to know: where do you want to be in 6 months? (Revenue target, CAC, repeat rate?) That'll tell us whether you need a full-service rebuild or just some tactical firepower on paid. Free to hop on a 15-min call if that's useful—or happy to just answer a quick question via email. Your call. [Your Name] Ignited --- ### **Why This Works:** ✅ **

Channel closed into a signal artifact

This is a recorded run the developer captured — not a live call. Install or subscribe to run New Business on your own tasks.